The happy place where those two truths

The happy place where those two truths meet is where you’re able to connect with your customers around something bigger. Businesses that are built around impact, around making a positive difference in the world, do 12-14 times better financially.

Share your impact intention for your business. What impact do you want to have with your business? I define impact like this: impact is where your amazing self meets the world and makes it a better place for all of us. What impact do you intend with your business? Let your customers know about it, so they can connect not just with you, the amazing person, but also with your desired impact.

Share it on your website, in social media and other marketing, in conversations with prospects and customers. Give them a chance to know your business.

This isn’t just a commercial decision. Your customers may want to help you have that impact, in ways you could never have thought of.

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